MANILA, Philippines—One of the biggest classified ads networks in the world OLX has merged with classified ads website Sulit.com.ph.
Sulit.com.ph is now redirected to OLX.ph with Sulit’s move to strengthen its position as the largest Filipino leading classified ads website.
“We can now officially confirm that we are changing our brand name to OLX Philippines and our new home URL is OLX.ph,” OLX said in a statement posted in its website.
It said, “The objective of changing our name to OLX is to get the attention of every Filipino that now’s the time to make some changes of their own and join the millions of people around the globe like in India, Brazil, and Portugal, who have already used OLX to sell their things. The name change to OLX aims to inspire Filipinos to re-think what they know about Sulit, and to re-think what they have to sell online. The name OLX originally came as an abbreviation of the phrase ‘online exchange’.”
It added the name change represents their commitment to change how Filipinos perceive online selling.
Sulit is now a member of Naspers’ OLX Network, which is one of the world’s leading brands for online classifieds.